Customer Strategy, Business & Organizational Design

The most underutilized resource in any organization is its customers

I’ve been upskilling teams and talent, developed capabilities, strategies, services and solutions with and inside organizations, from small emerging startups to gigantic global incumbents.

From the obvious: solving our customers important unmet needs, to the organizational e.g. measurements and incentives structures, to our ways-of-working, our data, technologies or the business models and processes that drive value.

Based on my experience I can help design better organizations for employees to work in, bring greater outcomes back to the customer and the business through an improved deployment of the customer from the culture and infrastructure to the solutions we are offering and the business models we are using.

I’m offering a portfolio of opportunities based on my deep experience.

From business experimentation, to business design, capability development and upskilling. Systems thinking to business modelling, customer strategy and innovation management. Built on a broad experience collaborating with cross-functional teams including agile, data and advanced analytics.

Fit for startups, investors and incumbents.

If you need to stretch a projects frame of reference, broaden or diversify an organziational perspective or decision making framework.

If you need someone who can help you reimagine what is possible or get unstuck.

If you want to solve a really hard problem, or make something complex manageable.

If you want to upskill your organization through new capabilities and skills. If you want a customer strategy or customer centricity coach for your team ..

We have a lot in common. Let me reach out.

“Helge extracts the essence of complex problems, challenges industry norms, and guides teams to see the unseen, harnessing untapped knowledge.”

— Heiki Strengelsrud, former client

Project examples

A few project examples from previous clients and work

Skills / experience:

End-2-end measurement:

Identified a gap where an organization only saw itself as the producers of output, not outcomes. Developed the narrative and measurement strategy to help the organization to a chain of measurement from strategy, through execution, engagement, experience and outcomes.

Systems Thinking:

Developed, introduced and demonstrated the value of systems thinking to an organization helping teams more clearly see and understand markets before setting strategies and plans, change how some teams saw the markets and demonstrate opportunitites for collaboration and co-creation internally.

Customer, brand & digital strategies:

Collaborated with clients to develop a range of strategies from customer onboarding to loyalty, vision, mission and product architecure, digital, omnichannel and customer experience. My strength being my ability to include the customer to broaden, inspire and strengthen a company’s strategic and operational environment.

Business experimentation:

Identified an organizations challenge with using slower event based innovation methods (e.g. Design Thinking). Instead developed a method of experimentation fit to teams everyday way-of-working ensuring that any idea, from any person at any time could be evaluated and escalated at close to zero cost.

Business Development Partner:

Worked as one of several contributors on European Research Projects, but with the special responsibility of developing the business models and processes supporting the technology development. Partnered with several of the biggest Universities in Europe.

Research, analysis and mapping:

Helping organizations analyse and make sense of the environments they are in, bring them closer to the customer, tap into their talents and help teams cocreate maps to set better strategy, planning and prioritize.

Scaling customer experience:

Tried, tested and improved cx methods and tools to find the perfect organizational fit across several projects and then put those practices into the scaled shared marketing framework for 1000’s of marketers across the world.

New ways-of-working:

In partnership with advanced analytics, agile, technologies and cx we developed a new way of working fit to a rapid moving complex environment. producing overperforming teams able to learn and adapt at speed.

Communicate and influence:

Through my work as a communicator I’ve developed a range of tools helping teams and stakeholders align around a shared language and shared understanding. Getting teams to the same place greatly impacts the efficiency of the project helping motivate an organization to change.